Bluefin Fish Fetches Historic Bid of $3.2 million at Tokyo New Year Sale
A bulky Pacific bluefin tuna caused a stir at the Toyosu fish market this Monday, garnering a record-breaking bid of 510.3 million yen ($3.2 million; £2.4m) during the venue's first auction of the calendar year.
The top bid for the 243-kilogram fish came from the parent firm of a well-known sushi chain, which manages outlets domestically and abroad.
"The year's tuna signals a prosperous start," remarked the business owner, a notable participant at the traditional new year's auction.
Dubbed the King of Tuna, this industry figure is famous for placing high bids for premium bluefin tuna at these symbolic new year auctions.
Bidding Surprise and Historic Precedent
After the auction, the winner admitted to journalists that he was "taken aback at the amount," adding, "I believed we would be able to buy it a little cheaper, but the price skyrocketed rapidly."
This new acquisition exceeds his own notable purchases:
- He secured a tuna for 56.5 million yen back in 2012.
- He bid 155 million yen the following year.
- In 2019, he purchased a tuna for 333.6 million yen ($2.1 million).
Despite previously remarking that he thought he "overdid it," he has now managed to surpass his personal record another time.
An Annual Spectacle of Exorbitant Bids
The inaugural auction at the Tokyo fish market is traditionally known for exorbitant prices. The previous year, the initial tuna was bought for 207 million yen by a different food company, which indicated the fish would be served at its restaurants throughout the country.
The frenetic atmosphere at the fish market during these pre-dawn auctions has transformed into a major tourist attraction in Tokyo. Monday's auction, which began around 05:00 local time, was no different.
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The multi-million-dollar tuna was shortly thereafter sliced up for diners at the winner's sushi chains soon after the auction ended.
"I sense like I've started the year in a good way after consuming something so fortune-bringing as the year begins," shared one happy diner.